Set goals with OKRs

Studies have shown that committing to a goal can help improve employee performance. But more specifically, research reveals that setting challenging and specific goals can further enhance employee engagement in attaining those goals. Google often uses “Objectives and Key Results” (OKRs) to try to set ambitious goals and track progress.

OKRs at a glance:

  • Objectives are ambitious and may feel somewhat uncomfortable
  • Key results are measurable and should be easy to grade with a number (Google uses a scale of 0 – 1.0)
  • OKRs are public so that everyone in the organization can see what others are working on
  • The “sweet spot” for an OKR grade is 60% – 70%; if someone consistently fully attains their objectives, their OKRs aren’t ambitious enough and they need to think bigger
  • Low grades should be viewed as data to help refine the next OKRs
  • OKRs are not synonymous with employee evaluations
  • OKRs are not a shared to-do list

In practice, using OKRs is different from other goal-setting techniques because of the aim to set very ambitious goals. When used this way, OKRs can enable teams to focus on the big bets and accomplish more than the team thought was possible, even if they don’t fully attain the stated goal. OKRs can help teams and individuals get outside of their comfort zones, prioritize work, and learn from both success and failure.

Trying to build a solid online presence to show new customers what your small biz is all about? Here are 5 easy & free ways to learn how

1. Create a free website in minutes

According to internal Google research, business listings with a website get 25-35% more clicks. And building your site doesn’t have to be complicated or time consuming. You can create a simple mobile-ready site for your business in less than 10 minutes with our automated website builder. Check out how Vince from Village Tailor in New York used his new website to bring in more customers.

2. Post about events, promotions, and more right on Google

It’s now easy to share Posts that show up when people find your business on Search and Maps. According to Ipsos research, 50 percent people look for promotions or discounts online, so it’s important to share offers, upcoming events, your latest news and more with potential customers right when they find your business.

3. Connect with your customers by answering their questions directly

As a business owner, you have the most reliable answers to your customers’ questions. With Questions and Answers, it’s easy to add frequently asked questions to your listing, answer questions from potential customers, and highlight top responses, so that people can get the most important info about your business right away.

4. Update your business listing without leaving Search

People trust businesses with current and relevant info online, and according to internal Google research, complete Google listings get seven times more clicks. Keep your listing updated with our easy-to-access business dashboard. Simply type your business name on Google Search, and you can complete your listing, share photos and posts related to your business, respond to reviews, and see how many views you’re getting.

5. Start messaging with your customers from Google

Customers don’t always have time to call when they want to reach out to your business. With messaging, people can text your business directly through your listing on Search. Your phone number remains private, so you and your customers can communicate safely, quickly, and easily. (Available in the US, Brazil, Canada and India).

You can use these simple features with your Google listing to stand out and attract new customers online. Get started today.